We aim to provide you with a safe and enjoyable shopping experience. When we collect information about you it is in an effort to make our products and services more efficient and bespoke to you. We collect two types of information from visitors to the website, “Automatic Anonymous Information,” or “AAI,” and “Personally Identifiable Information, or “PII.” We treat AAI and PII differently and the following sections describe both AAI and PII, and address how each type of information is collected and used by Imperial Rooms.
Automatic Anonymous Information
We automatically track certain information based upon your behavior on our website. This information does not identify you personally. We use this information to improve the content and functionality of this website, enhance our e-mail communications, and to better understand and serve you. This information may include the URL that you just came from, which URL you next go to, what browser you are using, and your IP address.
Personally Identifiable Information
PII is individually identifiable information about you that could permit one to identify or contact you. Imperial Rooms only collects PII if you willingly share it with us. At various places on the website, we may request certain PII, such as your name, phone number, e-mail, billing address, shipping address and other personal information. You may choose to provide PII in order to access or use certain features or services of the website, such as making a purchase, registering on the website, filling out a survey, providing feedback, or giving/redeeming a gift voucher. Where possible, we indicate which fields of information are required and which fields are optional. You can always choose not to provide information, but you may not be able to use a particular service or feature on the website.